Direct from the Manufacturer
No showroom, no retail markup, no middle layer. We buy direct from the diamond growers and pass every dollar of savings to you — premium Super Ideal cuts at fair, honest prices.
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Every diamond clears the same strict standard — whichever stone you choose, you're getting a brilliant one.
GCAL 8X Hearts & Arrows Rounds ◆ Ideal Cut on All Shapes D–F Colorless ◆ VVS2+ Clarity
Same GCAL report. Same color, same clarity. A 2-carat costs about a third of Blue Nile's. See the numbers →
Every Arelia diamond is a real lab-grown stone, chemically and optically identical to mined, held to the same Super Ideal Hearts & Arrows standard the top specialists are known for — and GCAL certified. We just sell it direct, at half the price. See how →
No showroom, no retail markup, no middle layer. We buy direct from the diamond growers and pass every dollar of savings to you — premium Super Ideal cuts at fair, honest prices.
Every round is a certified Hearts & Arrows — the pinnacle of light performance and optical symmetry. All other shapes are precision Ideal Cut for maximum sparkle, fire, and brilliance in their unique geometry.
We sell only D through F color — the top three colorless grades — and only VVS2 or better in clarity. Tight specs at every level, not just cut.
Every diamond's full GCAL 8X Report — including the clarity plot and real Hearts & Arrows photos — is on the product page. No guessing, no "trust us."
Every spec, side by side. The same diamond grades elite specialists charge a premium for, sourced direct without the markup.
About half the price — same specs.
Typical online retailers charge roughly 2× ours — usually for lower color, clarity, and cut.
GCAL Certified
When you see the details on a loose stone it is coming right from the GCAL certificate, the gold standard in diamond grading. Each image comes from the certificate. Each loose stone comes with the certificate. You can have full confidence in the visual and cut quality of the stone you are buying.
Show me GCAL stones →We select only the highest quality cuts as outlined in the the GCAL certification. Round stones will have excellent heart and arrow cut qualities.
Stones, earrings, necklaces — all great quality with fantastic pricing.